Designing a Trade Show Display

Executive Summary by Marc Mousseau

tradeshow booth design

Simplicity

Emerging trends in the industry are showing that “less is more”{ in tradeshow booth design. Trade show prospects should walk away from your display knowing who you are and what you do and have an understanding of how your company is important to their company.

Focus on Branding and Products

After all, branding and products represent who you are and what you do.

Focus on Lighting

Lighting is the most effective and underused trade show display accessory. Lighting makes your message or product “pop” as it directs the attendee’s eye exactly to where you want.

Scrapbook

Look on the Internet, in trade magazines, and walk the floor at trade shows you attend before deciding on your new display design. Often clients make the mistake of saying, “I like the XYZ display.” Remember, that design is taken, so be specific and ask yourself, “What elements of the XYZ display do I like?”

Avoid fads

Fads, such as colors or fixtures that are not expected to have the same life span as your display should be avoided.

Is the experience worth the effort?

Know your limits before embarking on this project and design accordingly. The success of your project should be dictated by the following criteria that you establish before embarking on the design project.

Avoid design by committee.

Design by committee is defined as allowing a large group of people such as a sales team, to have input into the entire design phase of your trade show display. This not only drives the cost UP, but also drives the creative process DOWN and usually results in a mediocre final product. Select a group of people whose ideas are important to determine items like functionality, budget, and staffing. Once these decisions are made, create a small team, perhaps just three people, to spearhead the effort to find possible designers and exhibit houses.

What do you want people to remember most about your company?

Attendees at any major trade show will have a visual overload of information. Do you want them to remember the people who work for your company, or do you want them to remember your products or services?

Power Point presentations are usually boring! You might also want to avoid certain colors, shapes, or product highlights.

Don’t let inexperienced people choose furniture and avoid rental furniture.

Two of the most underestimated items in a display are carpet and furniture. Carpet should be treated like shoes. Consider your display your best suit. People notice!

The most successful trade show displays have designer furniture and custom-made tables to accessorize the rest of the booth. Rental furniture is functional; however, you many consider allowing a designer to choose the right furniture to complement the design.

Your Product/Service is the hero.

Focus your attention on providing an outstanding product/service: this is your ultimate goal.

1.     The design office

2.     The client

3.     The criteria encompassing all of these areas will define your design boundaries.

Make value engineering a top priority.

Focus your budget on those items that will have an impact on your prospect. Then, work with the designer or exhibit builder to prioritize the elements you want most.

The lower the budget, the higher the design costs.

The more restrictive the budget that designers have to work within, the more limited their choices become. This means more “trial and error” occurs as a result of trying to create an effective design within the budget parameters.

Be creative and recycle.

When working with a designer or exhibit house, conduct an inventory of existing displays. You will be surprised to find that a new coat of paint with design or structural adjustments may be all you need to tweak existing displays. Voila! You have a usable component for your new design.

Pencil sketches “or drawing a picture” is a great way for companies to exchange basic sketches and ideas to improve the booth design. At Moose Logistics, we start with pencil sketches to find a direction for the design before we begin charging for design time.

Narrow down what you want in your display.

·         A single sentence

·         A single phrase

·         A single word

Controlling the cost factor is important.

Are you designing for budget or budgeting for design?

At least 90% of most companies establish a budget and design accordingly. However, most of the top displays budget to the design. This is not to be considered a blank check, but rather an effective way to design a display.

When meeting with clients, a good designer should focus on the criteria, or “wish list,” of key components they would like to incorporate into the functionality of the display. It is NOT the designer’s position to choose which elements should be omitted. The designer is not part of the client’s day-to-day operations. The designer should design the display based on this criteria. This avoids surprises and allows for not only a design the client can be happy with, but also design elements that can be added to the display as future budgets allow.

Industry standards exist and should help you with the budgeting process.

Inline: $1,250.00 per lineal foot

Island: $175.00 per square foot $225.00 per square foot for a double decker

Budget allotment should follow a formula.

Design 20% of the budget Lighting 10% of the budget Structure, furniture, 70% of the budget graphics, and carpet

Decide the role of the exhibit house early.

1.        Provide the best price for a trade show display

2.        Provide an effective display for the clients marketing program

3.        Work with the client as a service provider after the exhibit is built

4.        Develop a long-term relationship and become a part of the marketing team

What is driving your decision?

·         Price

·         Service

·         Previous relationship with an exhibit house


Four Key Factors to Winning Tradeshow Booth Design

Executive Summary by Chris A. Harmen

One of the key factors to attracting trade show attendees to your booth is using professional graphic displays, lighting, and other artistic components. It is true that a colorful and eye-catching booth will attract visitors and thereby sales leads, while an inadequately constructed booth can set you up to fail. The following paragraphs detail four design tricks that can help you achieve a winning tradeshow booth design.

1 - Light Your Booth To Create Focus And Ambiance
Most exhibitors fail to realize how important lighting is to attracting attendees. You can create an ambiance by lighting your booth. Consider casting a warm light on your product to unconsciously direct your visitors to pay attention to your display. By using effective lighting in your tradeshow booth design, you can change a mediocre booth into a stand out.

2 - Motion Can Grab The Attention Of Attendees
It is human nature that movement attracts attention and this is especially true at trade shows. By using motion in your tradeshow booth design, you will grab the attention of attendees and send them flocking to your display.

3 - Keep Your Message Short
Attendees are usually inundated with slogans, displays, graphics, and sales pitches at trade shows. Only promote the most anticipated products predicted to be successful at the trade show instead of promoting every product in your line. 

4 - Color Can Set A Mood
Use color in your tradeshow booth design to set a mood and to visually attract attendees. 

Base Your Design On Your Goals
Base the design of your booth on the goals you want to achieve. If your booth overshadows your product and goals, you won't gain the qualified sales leads you hope for. If you need help designing a booth in any city, including Atlanta, Denver, or Chicago, trade show booth designers can give your booth an exciting and professional impression that will turn visitors into customers.


 

Personalized Trade Show Displays, Trade Show Booths and Tradeshow Exhibits Get Noticed

Executive Summary by Shaw, Joe

trade show exhibit booths

Be sure to choose a tradeshow booth design based on the event, theme or environment of the tradeshow or event you will be displaying at. Do your tradeshow exhibits and tradeshow booth present your products, services, and your company image that you want to communicate? Your portable tradeshow exhibit can be timely, political, or evoke current events or sports figures in vogue in the moment. With affordable printed graphics or custom vinyl decals from S2 imaging, custom messaging is quite within the realm of possibility.

If smaller venues or impromptu sales opportunities arise, S2 imaging has the right solution for your portable trade show booth and display booth styles. A tradeshow exhibit can be like a mobile office or portable show room. When you plan to attend a trade show, conference or convention, think of S2imaging as your first resource for portable trade show exhibit and affordable trade show booth displays.

Tradeshow booth displays should emphasis three graphic elements.
1.)The company name and logo,
2.) Your tagline or better yet, the call to action statement and
3.) A strong and memorable graphic visual element that represent your products and services.

Trade Show Exhibit Booths At A Glance

trade show exhibit booths

Trade Show Exhibit Display Booths
Executive Summary by Eddie Tobey

A trade show exhibit booths are stalls where you display your products and make your demonstrations to potential buyers. They can be used to launch new products, highlight a brand, or create market recognition. The total cost of owning a tradeshow exhibit booth depends on the design, weight, construction, and operation of your booth. A well-presented, eye-catching exhibit booth will help you reach your goal. Thus, an effective booth design is important.

A well-designed booth filled with customer-dedicated staff will give your company a professional image. You can set down booth flooring and erect back walls inside your booth. Also, define carefully your exhibit space so you can set boundaries between yours and your neighbors' booths. Tradeshow exhibits today are becoming more glamorous, flashy, and bigger. Your exhibit booth doesn't need to be extravagant to match up. A high quality exhibit booth conveys that message. Thus, your tradeshow exhibit booth is a marketing opportunity that gives you the chance to grab potential customers' attention and make a quick good impression on them.





Exhibition Stands and Trade Show Booths
Executive Summary by Charles Ferrars 

Trade shows have long been established as a favored way to feature and display your companys products in front of buyers from existing, new and potential customers.

Exhibition stands come in all shapes, sizes and forms; from leaflet dispensers to pop up display stands and standing at around 2.2m high, a pop up exhibition stand can make an impressive feature in any display area.

Most good suppliers offer an in-house design and print service that will allow you to customize the exhibition stands to your own specifications. To further enhance the look and usability of your trade booth there are a wide range of exhibition stands, display boards and accessories available that combine both traditional and new, innovative materials. Plinths, podiums and workstations, with circular or square work tops, being some of the more popular accessories.

Things You Should Know about Trade Show Booth Designs

trade show booth designs

How to Design an Irresistible Tradeshow Booth
Executive Summary by Patty Stripes

Now you have to have a trade show booth! You already have the key to a compelling trade show booth: your company. RIGHT? Usually, companies will use the same colors and many of the same graphics they use in their marketing materials for the foundation of their trade show booth design. These are essential parts of a great trade show booth because you want the booth to stay within the overall branding of your company.

Now think color. If your logo is primarily red, then go all out and use a red and black color scheme. Bright, cheerful colors do well in trade show booth designs because they signify energy and class.
COLOR! COLOR! One of the most successful trade show booths ever for a Fortune 500 company was white and pale gray, with hints of red and black set against some gorgeous visuals.

Why? With small, some simple spotlights highlighting the visual panels of the booth and a little greenery carefully arranged in front of the trade show booth, along with a matching carpet of pale gray and a couple of folding directors' chairs, this trade show booth was a virtual oasis in a sea of color noise. Of course, once you reel people over to your killer trade show booth, you want to be sure they're compelled to stick around! Cheerful, up-beat people, who enjoy dealing with the public and who KNOW YOUR PRODUCT OR SERVICE, are essential to a successful trade show booth.



Mistakes Made With Tradeshow Booth Designs and Tips to Avoid Them
Executive Summary by Chris A. Harme

Profitable trade show booth designs are difficult to pinpoint, but there are certainly some obvious mistakes you'll want to avoid.

Tradeshow Booth Designs With Poor Usability
Trade show displays need to be easy for attendees to get in and out of while still being user friendly for your staff.

Misunderstood Trade Show Displays
You need to find a balance between your marketing message, attention, and comfort.

Creating Exhibits Without Goals In Place
It is virtually impossible to come up with the right tradeshow booth designs without having a purpose in mind. Trade show displays need to encourage your potential clients to buy into your marketing plan and the products and services you offer. Everything from the graphics and brochures to the activities and promotional items should be geared toward a particular customer base that has something specific to gain from your company.


Falling to Test It Before the Exhibition
To get a clear picture, have people at varying degrees of experience go through the display from the bottom up, including the floor plan, graphics, and usability for the attendees and staff. This should include experienced staff members, those with knowledge of the industry and not your company, and those with no knowledge of the topic at all.

Tradeshow booth designs take a large amount of careful planning and consideration before ever moving your plans into the production stage.

See also information about pop up trade show booth here!

Guide to Trade Show Table Covers

trade show table covers

Guide to Trade Show Table Covers
Executive Summary by  Jenni Simcoe

Trade show table covers can turn an ordinary eight by ten foot trade show booth into an extraordinary selling space. Custom imprinted table covers, including table runners, table throws and table skirts that don't blend in with all of the other drab table covers can give you and your booth a competitive edge.

With custom trade show table covers, you can let people know exactly who you are, even from across a crowded convention center. Before you go out and buy trade show table covers, consider these factors:
1.    Choose a fabric for trade show table covers that won't wrinkle or stain.
2.    Determine what size table cover will be used at most shows, or buy a table cover in several standard sizes.
3.    Decide the quantity of table covers you'll need. You'll get a price break from most companies if you buy in quantity at one time.
4.    Think about the message that you want to display. If you have several trademarked phrases, you might want table covers that reflect each or you may just want your business logo.
5.    Figure out what style will work best for your needs. Some trade show table covers allow you to quickly cover a table, while others require pinning and tucking.

Action Steps
1.    Use table throws for your trade shows. Table throws are an easy option for quick set-up. You simply put the throw over the table and drape it like a tablecloth. That's all there is to it.
2.    Try trade show table covers that fit to a tee. Trade show table covers usually come in pleated or draped throws, but now there's a new type on the market that fits like your favorite T-shirt.
3.    Put your logo on table runners. Table runners are a good solution when you want to customize a table that is already set up or if you are traveling and want to save space. You simply place table runners over the middle of the table and your logo is displayed front and center..
4.    Table skirts can add pizazz to your booth. You can cover your table or put a t-shirt on it, but you can also dress it in traditional garb-table skirts.

Tips & Tactics
Helpful advice for making the most of this Guide
1.    Make sure your logo will be legible on your trade show table covers before you imprint them. If it isn't, consider using your trademark phrase, product logo or company name.
2.    If your table covers will be transported frequently, ask your table cover supplier for custom travel cases that protect the table cover.
3.    Table covers that have a high blend of polyester will wrinkle less and won't require ironing.
4.    Though their main purpose is to draw people to your booth, trade show table covers also provide a hidden storage space for your products underneath the table.

Be a Trade Show Standout With Custom Table Covers
Executive Summary by Rachel Spohn 

Make the ultimate impression at your next event or trade show with custom table covers.

Why Table Covers Are Important
With your logo imprinted on your promotional table cover, you ensure that potential clients will remember your products and services.

Customizing Your Table Cover
Ensure that your cover will last trade show after trade show by opting for the finest quality materials. Luckily, good promotional product companies also offer budget table covers that are ideal for the up-and-coming business.

When planning for your next important trade show or event, consider the added effect a custom table cover would have on potential clients. Table covers are a surefire professional way to communicate the quality of your products and services.

Find more information about pop up trade show displays here!

Understanding Fabric Trade Show Display

fabric trade show display
Fabric Displays for Trade Shows
Executive Summary by Ron Adler 

Pop-up fabric displays have become increasingly popular among trade show exhibitors, as they solve several issues that exhibitors used to face at a trade show. Although pop-up frames have been around for quite some time, most pop-up booths pop up booths have, until recently, featured heavy vinyl graphic panels and carpeted panels. Panels are generally 6- to 8-feet high, and 2- to 3-feet wide and printed on heavy vinyl. 

If your booth was a full graphic (4 panels), your cost for updating it was therefore around $2400. Take the concept of the pop-up frame and add the lightweight nature of Lycra-type fabrics, and you have the pop-up fabric display. If your show is local, you can literally place the case in your trunk and be on your way. If it's out of town, you will probably still need to check the case as luggage at the airport, but the chances of misplacing one case vs. several cases is significantly reduced.

Additionally, the advances in printing process and equipment has enabled the industry to lower the cost of booth graphics by using fabric instead of heavy vinyl panels. Costs to replace fabric panels are far less than vinyl panels, and it is even possible to use fabric panels on your old booth. To find out, contact your local trade show booth vendor for information.

One fabric display frame can be purchased, along with several different fabric panels. Instead of purchasing several different booths for different shows, different audiences, different products or marketing messages, you simply purchase different fabric panels.

Fabric display panels cost less than the older vinyl graphic panels to produce as well, and are far less expensive to ship. 

Tension Fabric Trade Show Displays
 Executive Summary by Andy Keeler

Tension fabric trade show displays represent the newest trends in trade show marketing. Unlike traditional popup displays, tension fabric displays make use of a printing process called dye sublimation, which is the latest and greatest printing technology available. Graphics for these displays can be washed in a standard washing machine without fear of damaging the graphic, and most tension fabric graphics are guaranteed never to wrinkle or fade for as long as you own your trade show booth. Tension fabric graphics also take up far less space in shipping, because they can be folded up tightly, unlike rigid graphics which must be rolled or shipped flat.

You can also find information in pop up trade show displays here!

The Appeal Of Pop Up Booths

pop up booths
Portable Pop Up Booths

Pop up displays have been popular for several years within the trade show industry.  Pop up’s allow exhibitors to brand themselves on the show floor with a system that is easy to set up and take down.
Pop up’s with a mural photo graphic can draw attention to your space.  Keep the message clean, simple and target your offering.

Pop up’s are a portable trade show solution often with a shipping case on wheels, which convert into a podium.  Having the shipping case stored within the booth space allows the exhibitor to dismantle the booth quickly without waiting for the cases to be returned from storage.
Happy trails!

Pop Up Booths - Are These Required For Your Tradeshow Exhibit?
Executive Summary by Charli Jhonson 

Pop up booths are one of these things, which smaller companies often think several times before ordering for.

Perfect Backdrop
If you have ever wondered what actually would constitute for a perfect backdrop, then the answer would be pop up booths. These booths are extremely suitable to serve as a background for your stall, ensuring that your brand is always being promoted, as long as people are even standing in front of your stall and observing. The impact of having a background which has relevant information and graphics printed on it, compared to a bland one, is quite obvious.

Larger Canvas to work on
Unlike banner stands, pop up booths are quite large in size. You can even write more, and be able to showcase more information and graphics compared to a regular banner.

Getting noticed in a crowd
Considering the sheer size of some of these pop up booths, you might be happy to know that they are capable of really stopping the crowd and have them notice your stall. Instead of resorting to boring solid colors for your stall, you can design your booths to look dynamic and colorful, printing something eye catching on it. Images have a better capability to capture the attention of individuals than plain colors. Hence, to get maximum visibility in an otherwise large trade exhibit, you will need the services of this kind of a pop up display. Luckily, there are different sizes that you can take your pick from, so that you have an option for the budget in mind. In some cases, you might even be able to rent these out if for some reason you can't afford to buy it.

Click here for information about pop up trade show displays!

Pop Up Trade Show Displays

pop up trade show displays
Pop Up Trade Show Displays

Executive Summary By Fred Jafarzadeh

Pop up displays are the best way of advertising products and attracting visitors to the stalls in trade shows and exhibitions.

Participants in trade shows use various display methods to show off their products and one good way of doing this is using quality pop up displays.

Pop up displays are foldable displays used to advertise the products and services by any company with a visual graphic on it. The graphics are displayed clearly and these pop up displays can be used in any booth or stall no matter whatever the size of the stall is. The Pop up displays are durable and can be used again in any trade show or exhibition. The pop up display is used by most participants in trade shows. These pop up displays can be used both indoor and outdoor which makes it a preferred choice among portable displays.

Types of Pop Up

1. Curved: These are made of curved aluminum channel bars for great panel alignment and magnetic strips for holding halogen lights. These are durable and have lifetime warranty.

2. Straight: These are made of straight aluminum channel bars and have halogen lights for attractive displays.

3. One Fabric: These are Velcro fabric display panels and are made of curved aluminum with aluminum channel bars and magnetic strip.

4. Photo: These are similar to fabric pop up and have additional high color resolution panels.

5. Graphic: These are also made of aluminum channels and carry high resolution graphics for product descriptions.

Sizes and Styles

These pop up display come in numerous sizes. They include: 
1. 20 ft Pop Up Display 
2. 10 ft Pop Up Display 
3. 8 ft Pop Up Display 
4. 6 ft Pop Up Display 
5. Table Top Pop Up Display

All the above are used for larger display except the Table Top Pop up display which is used where space is a constraint. Online availability

While buying these displays, one should ensure quality and durability as it will help the display in lasting for a longer period.

Using Pop Up Displays at Trade Shows

Executive Summary By David J Hay 

There are many means companies are using to captivate their customers. When it comes to trade shows, companies are always heading to create an aura by which a customer can be captivated to the company's kiosk with the help of banners and standees. However, Out of the myriad forms of banners pop up banners and roll up banners are the most preferred ones due to comparative low cost, easy use and high ability to attract customer. At trade shows it is imperative for the companies to put promotion material in a way which entice customers to the company kiosk and displays enough of the information which could possibility communicate the core purpose of the company and its unique selling point and pop up banners serve this purpose well.

Pop up displays can be folded down to the size of eight inch square with the thirty inches of width. The panel covering the frame, which is about 30 inches wide and 8 inches high is attached with the skeleton through magnetic strips. A pop up display must fulfill certain objective. The content and the graphics used in the pop up displays are of vital importance. The pop up display must contain the name of the company, suggesting who that company is. There are many companies in San Diego offering pop up banner services for the American market. There are many sub types to the pop banners reflecting the evolution and the creativity brewed in the marketing use of pop up banners.

If you need information about pop up trade show booth, click here!

Displaying Your Brand With Portable Pop Up Display Stands

Displaying Your Brand With Portable Pop Up Display Stands

Executive Summary By Joseph Plosky

Where should I use a pop up system? Are there different types and sizes? Graphic or Fabric (velcro friendly). Fabric paneled Pop up Stands work using an expanding frame which holds fabric panels to form a seamless backdrop. The Graphic style of stand work using an expanding frame which holds printed graphic panels to form a seamless display

For larger displays you can link some Pop up display models together to provide a bigger display area. Alternatively you can use a banner stands or modular graphic display kit which provider a larger more impressive graphic area.

There are many suppliers of these Popup stands within the portable display marketplace. One such comprehensive resource for finding your Stands and displays is POD Displays. They are a leading supplier of this type of display and offer Guarantees on the stands themselves and the printed graphics.

Questions? If you have any questions regarding choosing a display system or seeing if it is right for you or your organization please contact by emailing me pop up stands

Pop Up Display Stands - Marketing Your Products

Executive Summary By Brantley Graham 

Nowadays marketing your product with the help of pop up display stands is a superb way. Actually, these stands are very light in weight as well as highly flexible and allow you to enjoy its great portability. There is no need of a professional to handle these pop up display stands, because it can easily be assembled as well as can be shifted from one place to another with its carry case. Moreover, its miniature size also occupies less space, but works proficiently than others.

Many individuals might be thinking about its working technique. There are varieties of these pop up display stands. Mostly these stands are made to be lightweight, portable and flexible as well. Its portability and flexibility helps you to work with ease and speed. They are available with their wheeled cases, which allow you to move it anywhere. Generally, there are two types of stands available, which are fabric and graphic. The stands with the fabric hold the fabric panels and reflect a seamless look to its viewers, whereas the graphic one holds printed graphic frames. If you are intending to buy pop up display stands to advertise you product, then you should check out some online sellers to get an idea of this product. Moreover, you can also use graphic kits to enhance your advertising area.

Secondly, it saves your money as these stands are available at an affordable price. Moreover, there are many more benefits which can be attained by these pop up display stands and all you need is a good marketing strategy.

For other information about pop up booth, click here.

What Is So Fascinating About Pop Up Trade Show Booth?

Pop Up Trade Show Booths

By Fred Jafarzadeh

Pop up Trade Show Booths are attractive Help Desks, which are designed to pull the maximum crowd and display the products and services in an exhibition

In today's world where the companies thrive on cutthroat competition, trade shows provide a platform to bridge the gap and help companies convey their service benefits and products to prospective customers. Trade Show Booths are the most effective utility displays when attending an exhibition or putting up a stall and it can be transformed easily into different shapes to suit the space requirements. The fabric used in the booth is washable and quality booths can be used for years to come in multiple trade shows. With cost efficient booths, one can draw mileage from a quality campaign.

Pop Up Booths

Pop up Trade Show Booths are made out of panels which "pop-up" and make the booth strong. The display booths can be made of fabric or graphics panel depending upon the requirements of the customer. Most Pop up booths are modular and are custom made according to clients need and are widely used for trade shows and stalls.

Frame Size

These Pop up trade show booths come in various frame sizes, which include:

1. 6ft

2. 8ft

3. 10ft

4. 20ft


Some companies use the 20ft booth to attract huge crowds and display their products. Why companies choose Pop up Trade Show Display Booths?

Most companies chose these trade show booths as these fit into all areas where space is a constraint and these are easy to assemble which is done in minutes.


Setup Instructions for a Pop-Up Trade Show Booth
Executive Summary by Devra Gartenstein

A pop-up trade show booth is a convenient, portable outdoor shelter that you can usually set up in minutes. You can purchase pop-up trade show booths from sporting goods stores or trade show equipment dealers.

Initial Setup

Once you purchase your instant canopy pop-up booth, take all the pieces and accessories out of the box and review the instructions. Stand the folded frame upright, making sure the top and bottom are correctly oriented. Many models have tags labeling the top and the bottom. Pull the corners of the frame out a few feet to spread the unit. Unpack the canvas covering and find the corners. Attach each of the corners to the corners of the frame using the ties and velcro straps on the canvas covering.

Two Person Setup

To set up the booth with two people, stand facing opposite one another on parallel sides of the booth. Have each person locate the diamond shape made by the pieces of the folded frame in the middle of each side. Grasp the top of the diamond with one hand and the bottom of the diamond with the other hand, and have your assembly partner do the same on the opposite side of the booth. Step backward away from each other while pressing down on the top section of the diamond and pressing up on the lower section. After you take a few steps backward in this manner, you will have spread the corners of the booth far enough apart to pop them into place. Push each of the corners upward until they click, connecting with the locking mechanism, and then extend each of the legs to the desired height.

To set up your trade show pop-up instant canopy by yourself, spread the sides apart until there is enough space underneath for you to maneuver.

Click here for information about pop up booth!

Why Choose A Trade Show Pop Up Booth?

pop up booth

Why Choose A Trade Show Pop Up Booth?

Executive summary by Mark Barton

Are you looking for ways to promote or sell your product or service? Have you considered using a pop up trade show booth? These booths are a wonderful effective way to increase customer attention.

10' Pop Up Display are typically covered with 6 fabric panels that are Velcro receptive. You have the option of placing your Graphic panels anywhere on the Display. This is a flexible system if your message changes from trade show to trade show.

If you have not considered using a pop up trade show booth, these booths are a wonderful effective way to increase customer attention and get your message seen.

Pop up trade show booths come in many different price ranges, so whatever your budget may be, you can easily find one. With pop up displays you have the option of the standard sizes of 8, 10 or 20 foot displays. Some companies even offer LCD screens if you like to help further promote or sell your product or service.

With a trade show booth you might consider having a 'hands on' area if possible. Depending on the size of the events you attend, you might need the smallest or largest trade show booth.

With a pop up display you have more room to display graphics, banners, etc. Pop up trade show booths are affordable, easy to assemble, portable and attractive. View Pop Up Displays online and start looking for your perfect pop up trade show booth. Superior Displays has a great selection as well as great pricing.

The Advantages of a Pop Up Trade Show Booth

Executive summary By Jennifer Lynn Hanson 

With small businesses, one can only imagine the cost for putting up a trade shows booth. You have to consider the rent, the manpower and logistics. A good alternative however is a Pop Up Trade Show Booth and it is very cost-effective in many ways.

It is a lot more convenient than other types of displays.

You can be creative with what you place on the board because they come in various types of products and quality. There are plenty of stores on-line that offer these types of display. They can be made of fabric or the graphics can be painted on vinyl. The ones that made of vinyl can have very saturated colors which is good in attracting people. Furthermore, you may also have these displayed right at the office. It will not take much space yet it can be a good display in the workplace.