tradeshow booth design
Simplicity
Emerging trends in the industry are showing that “less is more”{ in tradeshow booth design. Trade show prospects should walk away from your display knowing who you are and what you do and have an understanding of how your company is important to their company.
Focus on Branding and Products
After all, branding and products represent who you are and what you do.
Focus on Lighting
Lighting is the most effective and underused trade show display accessory. Lighting makes your message or product “pop” as it directs the attendee’s eye exactly to where you want.
Scrapbook
Look on the Internet, in trade magazines, and walk the floor at trade shows you attend before deciding on your new display design. Often clients make the mistake of saying, “I like the XYZ display.” Remember, that design is taken, so be specific and ask yourself, “What elements of the XYZ display do I like?”
Avoid fads
Fads, such as colors or fixtures that are not expected to have the same life span as your display should be avoided.
Is the experience worth the effort?
Know your limits before embarking on this project and design accordingly. The success of your project should be dictated by the following criteria that you establish before embarking on the design project.
Avoid design by committee.
Design by committee is defined as allowing a large group of people such as a sales team, to have input into the entire design phase of your trade show display. This not only drives the cost UP, but also drives the creative process DOWN and usually results in a mediocre final product. Select a group of people whose ideas are important to determine items like functionality, budget, and staffing. Once these decisions are made, create a small team, perhaps just three people, to spearhead the effort to find possible designers and exhibit houses.
What do you want people to remember most about your company?
Attendees at any major trade show will have a visual overload of information. Do you want them to remember the people who work for your company, or do you want them to remember your products or services?
Power Point presentations are usually boring! You might also want to avoid certain colors, shapes, or product highlights.
Don’t let inexperienced people choose furniture and avoid rental furniture.
Two of the most underestimated items in a display are carpet and furniture. Carpet should be treated like shoes. Consider your display your best suit. People notice!
The most successful trade show displays have designer furniture and custom-made tables to accessorize the rest of the booth. Rental furniture is functional; however, you many consider allowing a designer to choose the right furniture to complement the design.
Your Product/Service is the hero.
Focus your attention on providing an outstanding product/service: this is your ultimate goal.
1. The design office
2. The client
3. The criteria encompassing all of these areas will define your design boundaries.
Make value engineering a top priority.
Focus your budget on those items that will have an impact on your prospect. Then, work with the designer or exhibit builder to prioritize the elements you want most.
The lower the budget, the higher the design costs.
The more restrictive the budget that designers have to work within, the more limited their choices become. This means more “trial and error” occurs as a result of trying to create an effective design within the budget parameters.
Be creative and recycle.
When working with a designer or exhibit house, conduct an inventory of existing displays. You will be surprised to find that a new coat of paint with design or structural adjustments may be all you need to tweak existing displays. Voila! You have a usable component for your new design.
Pencil sketches “or drawing a picture” is a great way for companies to exchange basic sketches and ideas to improve the booth design. At Moose Logistics, we start with pencil sketches to find a direction for the design before we begin charging for design time.
Narrow down what you want in your display.
· A single sentence
· A single phrase
· A single word
Controlling the cost factor is important.
Are you designing for budget or budgeting for design?
At least 90% of most companies establish a budget and design accordingly. However, most of the top displays budget to the design. This is not to be considered a blank check, but rather an effective way to design a display.
When meeting with clients, a good designer should focus on the criteria, or “wish list,” of key components they would like to incorporate into the functionality of the display. It is NOT the designer’s position to choose which elements should be omitted. The designer is not part of the client’s day-to-day operations. The designer should design the display based on this criteria. This avoids surprises and allows for not only a design the client can be happy with, but also design elements that can be added to the display as future budgets allow.
Industry standards exist and should help you with the budgeting process.
Inline: $1,250.00 per lineal foot
Island: $175.00 per square foot $225.00 per square foot for a double decker
Budget allotment should follow a formula.
Design 20% of the budget Lighting 10% of the budget Structure, furniture, 70% of the budget graphics, and carpet
Decide the role of the exhibit house early.
1. Provide the best price for a trade show display
2. Provide an effective display for the clients marketing program
3. Work with the client as a service provider after the exhibit is built
4. Develop a long-term relationship and become a part of the marketing team
What is driving your decision?
· Price
· Service
· Previous relationship with an exhibit house
Four Key Factors to Winning Tradeshow Booth Design
Executive Summary by Chris A. Harmen
One of the key factors to attracting trade show attendees to your booth is using professional graphic displays, lighting, and other artistic components. It is true that a colorful and eye-catching booth will attract visitors and thereby sales leads, while an inadequately constructed booth can set you up to fail. The following paragraphs detail four design tricks that can help you achieve a winning tradeshow booth design.
1 - Light Your Booth To Create Focus And Ambiance
Most exhibitors fail to realize how important lighting is to attracting attendees. You can create an ambiance by lighting your booth. Consider casting a warm light on your product to unconsciously direct your visitors to pay attention to your display. By using effective lighting in your tradeshow booth design, you can change a mediocre booth into a stand out.
2 - Motion Can Grab The Attention Of Attendees
It is human nature that movement attracts attention and this is especially true at trade shows. By using motion in your tradeshow booth design, you will grab the attention of attendees and send them flocking to your display.
3 - Keep Your Message Short
Attendees are usually inundated with slogans, displays, graphics, and sales pitches at trade shows. Only promote the most anticipated products predicted to be successful at the trade show instead of promoting every product in your line.
4 - Color Can Set A Mood
Use color in your tradeshow booth design to set a mood and to visually attract attendees.
Base Your Design On Your Goals
Base the design of your booth on the goals you want to achieve. If your booth overshadows your product and goals, you won't gain the qualified sales leads you hope for. If you need help designing a booth in any city, including Atlanta, Denver, or Chicago, trade show booth designers can give your booth an exciting and professional impression that will turn visitors into customers.
Four Key Factors to Winning Tradeshow Booth Design
Executive Summary by Chris A. Harmen
One of the key factors to attracting trade show attendees to your booth is using professional graphic displays, lighting, and other artistic components. It is true that a colorful and eye-catching booth will attract visitors and thereby sales leads, while an inadequately constructed booth can set you up to fail. The following paragraphs detail four design tricks that can help you achieve a winning tradeshow booth design.
1 - Light Your Booth To Create Focus And Ambiance
Most exhibitors fail to realize how important lighting is to attracting attendees. You can create an ambiance by lighting your booth. Consider casting a warm light on your product to unconsciously direct your visitors to pay attention to your display. By using effective lighting in your tradeshow booth design, you can change a mediocre booth into a stand out.
2 - Motion Can Grab The Attention Of Attendees
It is human nature that movement attracts attention and this is especially true at trade shows. By using motion in your tradeshow booth design, you will grab the attention of attendees and send them flocking to your display.
3 - Keep Your Message Short
Attendees are usually inundated with slogans, displays, graphics, and sales pitches at trade shows. Only promote the most anticipated products predicted to be successful at the trade show instead of promoting every product in your line.
4 - Color Can Set A Mood
Use color in your tradeshow booth design to set a mood and to visually attract attendees.
Base Your Design On Your Goals
Base the design of your booth on the goals you want to achieve. If your booth overshadows your product and goals, you won't gain the qualified sales leads you hope for. If you need help designing a booth in any city, including Atlanta, Denver, or Chicago, trade show booth designers can give your booth an exciting and professional impression that will turn visitors into customers.
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