Understanding Fabric Trade Show Display

fabric trade show display
Fabric Displays for Trade Shows
Executive Summary by Ron Adler 

Pop-up fabric displays have become increasingly popular among trade show exhibitors, as they solve several issues that exhibitors used to face at a trade show. Although pop-up frames have been around for quite some time, most pop-up booths pop up booths have, until recently, featured heavy vinyl graphic panels and carpeted panels. Panels are generally 6- to 8-feet high, and 2- to 3-feet wide and printed on heavy vinyl. 

If your booth was a full graphic (4 panels), your cost for updating it was therefore around $2400. Take the concept of the pop-up frame and add the lightweight nature of Lycra-type fabrics, and you have the pop-up fabric display. If your show is local, you can literally place the case in your trunk and be on your way. If it's out of town, you will probably still need to check the case as luggage at the airport, but the chances of misplacing one case vs. several cases is significantly reduced.

Additionally, the advances in printing process and equipment has enabled the industry to lower the cost of booth graphics by using fabric instead of heavy vinyl panels. Costs to replace fabric panels are far less than vinyl panels, and it is even possible to use fabric panels on your old booth. To find out, contact your local trade show booth vendor for information.

One fabric display frame can be purchased, along with several different fabric panels. Instead of purchasing several different booths for different shows, different audiences, different products or marketing messages, you simply purchase different fabric panels.

Fabric display panels cost less than the older vinyl graphic panels to produce as well, and are far less expensive to ship. 

Tension Fabric Trade Show Displays
 Executive Summary by Andy Keeler

Tension fabric trade show displays represent the newest trends in trade show marketing. Unlike traditional popup displays, tension fabric displays make use of a printing process called dye sublimation, which is the latest and greatest printing technology available. Graphics for these displays can be washed in a standard washing machine without fear of damaging the graphic, and most tension fabric graphics are guaranteed never to wrinkle or fade for as long as you own your trade show booth. Tension fabric graphics also take up far less space in shipping, because they can be folded up tightly, unlike rigid graphics which must be rolled or shipped flat.

You can also find information in pop up trade show displays here!