Things You Should Know about Trade Show Booth Designs

trade show booth designs

How to Design an Irresistible Tradeshow Booth
Executive Summary by Patty Stripes

Now you have to have a trade show booth! You already have the key to a compelling trade show booth: your company. RIGHT? Usually, companies will use the same colors and many of the same graphics they use in their marketing materials for the foundation of their trade show booth design. These are essential parts of a great trade show booth because you want the booth to stay within the overall branding of your company.

Now think color. If your logo is primarily red, then go all out and use a red and black color scheme. Bright, cheerful colors do well in trade show booth designs because they signify energy and class.
COLOR! COLOR! One of the most successful trade show booths ever for a Fortune 500 company was white and pale gray, with hints of red and black set against some gorgeous visuals.

Why? With small, some simple spotlights highlighting the visual panels of the booth and a little greenery carefully arranged in front of the trade show booth, along with a matching carpet of pale gray and a couple of folding directors' chairs, this trade show booth was a virtual oasis in a sea of color noise. Of course, once you reel people over to your killer trade show booth, you want to be sure they're compelled to stick around! Cheerful, up-beat people, who enjoy dealing with the public and who KNOW YOUR PRODUCT OR SERVICE, are essential to a successful trade show booth.



Mistakes Made With Tradeshow Booth Designs and Tips to Avoid Them
Executive Summary by Chris A. Harme

Profitable trade show booth designs are difficult to pinpoint, but there are certainly some obvious mistakes you'll want to avoid.

Tradeshow Booth Designs With Poor Usability
Trade show displays need to be easy for attendees to get in and out of while still being user friendly for your staff.

Misunderstood Trade Show Displays
You need to find a balance between your marketing message, attention, and comfort.

Creating Exhibits Without Goals In Place
It is virtually impossible to come up with the right tradeshow booth designs without having a purpose in mind. Trade show displays need to encourage your potential clients to buy into your marketing plan and the products and services you offer. Everything from the graphics and brochures to the activities and promotional items should be geared toward a particular customer base that has something specific to gain from your company.


Falling to Test It Before the Exhibition
To get a clear picture, have people at varying degrees of experience go through the display from the bottom up, including the floor plan, graphics, and usability for the attendees and staff. This should include experienced staff members, those with knowledge of the industry and not your company, and those with no knowledge of the topic at all.

Tradeshow booth designs take a large amount of careful planning and consideration before ever moving your plans into the production stage.

See also information about pop up trade show booth here!